Hello soap fans! My name is Ali, and I’m a huge fan of handmade bath and body products. The best part of my day is my glorious evening shower routine! There’s just nothing quite like lathering up with a beautiful bar of soap, followed by a silky coat of moisturizing lotion.

After buying indie B&B products for ages, I decided to start making my own. I absolutely love formulating my own fragrance blends and recipes. Everything you see here at GenoaCitySoap.com is made from scratch in small batches inside of my (smoke-free, pet-free, clean, and happy) home, with kitchen assistance from my husband, Joel.


There are a ton of wild options out there for modern soapmakers, but I try to keep things fairly basic. I enjoy complex scents, designs, and colors – but pride and joy are my two favorite ingredients!


Thanks a bunch for stopping by. I’m so happy to be able to share my products and processes with you. I do hope you enjoy browsing through my stash and reading the blog. Please be sure to sign up for the newsletter to stay in touch!